Allan & Mike embarked upon an almighty challenge, in aid of the Mad Hatter’s Children’s Charity, taking on Route 66. The duo required an identity and website to support their noble challenge. I was more than excited to work with them to develop an identity that would showcase everything their venture would entail. Allan & Mike managed to raise more than £650.00 for Mad Hatter’s.
The logo features playful hand lettering and incorporates the red, white & blue of the USA flag. The Americana spirit is expressed throughout the website, an illustrative icon pattern is featured across the different pages, whilst state inspired lettering is used exclusively on the “Challenge” page. The website helps to illustrate the 2,400 mile challenge and encourage visitors to get onboard.